Who can register at
Small businesses or start-ups companies should demonstrate that they operate under key circular economy principles. These principles include remanufacture, reuse, repurpose, upcycle, or downcycle (waste of one industry used as feed-stock for another).
Your products or services must have a clear identifiable circular economy strategy. You could be formed as a start-up as a result of splitting a pre-existing business.
Registering your company on My Circular Business is totally free and without any obligation. At the most basic level, it will give you publicity as a registered company along with featured content on the blog.
A Circular Model of Business
If you are a start-up operating in the area of 2nd life and beyond, you are invited to join in. If you are using sustainable materials to produce your product, you can also get yourself listed on My Circular Business.
A circular economy or a closed-loop system is designed in such a way so that waste becomes food. Just as in forests, waste of one organism is a food for another.
Our industrial world needs to be like forests. We should replace the concept of end-of-life disposal with various resource recovery techniques.
These include reuse, reconditioning, remanufacturing, and recycling. The diagram above shows how circular economy strategies can reduce strain on nature’s resources. They aim to minimize disposal and maximize the embodied energy in the products.
BENEFITS OF GETTING YOUR COMPANY LISTED
- Listing in the Directory
- Direct people to your website via text Links on My Circular Business
- Position your start-up with relevant articles on the site
- Dedicated page for your company with a brief and your company logo
- A documented journey of your start-up to truly connect with consumers
- As a contributor, you get to publish up to 4 pieces of content per month on your wins as a start-up
- Aggressive promotion of your business
- Cross-sector best practice sharing
- Connect and learn from other similar circular economy start-ups
My Circular Business aims to be the world’s first one of its kind online ecosystem of circular economy start-ups to help promote and market themselves.
Even though it is free to join, My Circular Business requires regular content output from you. This includes your start-up story, your wins (small and big), your challenges, and your learnings.
It also involves quantifiable material/energy savings, information on how people buy your products, consumer perception, and testimonials.
This documented journey connects with people. We believe it is key to influencing choices among consumers.
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