Linking Sustainability is where I explore how the circular economy can be practical, profitable and scalable — not just a feel-good slogan.
Here, I focus on:
- Circular business models
Reuse, repair, refurbish, remanufacture, rental, buyback, product-as-a-service - Real examples & case studies
From automotive, consumer products, and emerging circular startups — with a strong lens on India and Asia - Operations & data
What it actually takes to run circular models on the ground: processes, teams, metrics, systems - Money & strategy
Where margins come from, what investors look for, and why some circular ideas scale while others don’t
The guiding question behind every post is simple:
How can we create more value from the same resources, again and again?
Who this blog is for
- Founders and operators who want circular ideas that make business sense
- Sustainability professionals who need clear, numbers-driven narratives
- Students and young professionals exploring careers in circular and sustainable business
- A leader or decision-maker trying to understand how circularity affects strategy, margins, and operations
- Anyone curious about how the economy can grow without blindly growing waste
About the Author
I’m Pankaj Arora, an operations and data leader working in the intersection of:
- Global automotive markets and data operations
- Large, distributed research and delivery teams
- Process design, performance, and execution at scale
I started Linking Sustainability to connect three worlds that rarely sit together in one conversation:
- Sustainability – climate, resources, regeneration
- Business reality – margins, growth, competitiveness
- Operations & data – what must actually change on the shop floor, in systems, and in behaviour
My writing tries to stay simple, direct and practical with fewer buzzwords, more mental models, examples, and checklists you can use.
If you’re building, funding, or working in anything related to the circular economy,
I hope Linking Sustainability gives you clarity, new angles, and ideas worth testing.
Welcome — let’s make circular business just…normal business.
Reach out on LinkedIn
Linking Sustainability 