Taken from Sustainable Brands. View more videos at http://www.sustainablebrands.com/digital_learning
Sustainable brands large and small are increasingly connecting consumers, brand teams, suppliers and subject-matter experts in the innovation process to embed sustainability and social purpose into every business strategy, product design and stakeholder relationship.
In this 20-minute plenary, BBMG’s Raphael Bemporad suggests market trends that will define the business landscape in 2013 and beyond, and share five, example-driven principles of sustainable brand innovation and communication featuring many of the leaders in the Sustainable Brands community. With specific practices for embedding sustainability, inspiring co-creativity and unleashing innovation, Bemporad provides inspiration and action steps to create better brands, products, packaging and platforms, and become agents of change at a faster speed and larger scale than ever before.
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